Innovation

In today business world, innovation has became a essential element for a successful company, Apple is a good example. Fewer years ago, it first time to introduce the touch screen phone and became very popular, since then many phone companies follow its step.

Last Sunday (29th Sep), BlackBerry announced that they will introduce a new kind of smart phone, which has ^ same functions with Apple's device. ^ Addition, it contains smaller screen, lighter weight and also can run Flash. Perhaps, this product might help BlackBerry to win more market shares, but I don't believe that BlackBerry will become a real Apple-killer, because of it still follow others steps, even their new product, it seems like an upgrade model of ^ current Apple device.

Apple company is famous all over the world as its innovational ideas and thus they win a very high level reputation among all phone companies. Nowadays, all its rivals, wants a bite of its market. However, they couldn't take any effective actions to fight Apple, just launch similar programes, they lack of their own ideas. In other words, they copy from Apple, if they continue to do this, Apple will still be a market leader.

(200 words)