Monday, 4 October 2010

Liuqing JIANG (KEVIN)

This weekend I read a book named “The Cult of the Luxury Brand” by Radha Chadha and Paul Husband. It indicates that luxury fever swept every stratum of every country in Asia among the Politicians, officials, ordinary white-collar workers and students. About 800 billion luxury consumption in the whole world more than half comes from Asia. There was no doubt that we are having a much better life than our father generation could ever possibly imagine. But do we really need these luxury goods?

Obviously some people think it is necessary, luxury brand means they have good quality and high-quality after-sales service. Indeed, the most important reason that it is a status symbol. For instance, if you're carrying a Louis Vuitton handbag which was worth 500 dollars, it tells the people that you have great income. If your hand is holding the value of 10,000 dollars Hermès Birkin bag, then there is no doubt who you are. A special phenomenon [why is it special?] is that the Asian middle class who can not afford this goodds keen to upgrade their social status and compare  their incomes, they spend too much money to buy luxury goods.

On the contrary some people hold that the purchasing luxury goods means ^ waste of money. Korean Youth overdraft credit card to buy luxury goods, than commit suicide because of their inability to pay the card; Hong Kong and Taiwan ladies line up for three years, only to buy a limit Birkin bag. This phenomenon makes me feeling a little ridiculous.

My view is that we are unnecessary to purchase the luxury goods, there are some common brands also have great quality, good product design. And the blind pursuit will lose a lot of spiritual things. I prefer to spending money in traveling not buying a Louis Vuitton bag.

1 comment:

  1. Good. Some sentences read like copied phrases without the rest of the sentence they were originally in (e.g. 'the blind pursuit')

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